Wednesday, May 2, 2007
No one likes marketing talk, but it's sort of interesting what's happened to the word "innovation" lately. In the IT business, it doesn't mean anything anymore. Or well, it means something. It means doing something. Implementing something. Or whatever. Read this news piece and try to find any connection between the usage of the word "innovation" and any actual innovation. I'm not the one to start any senseless Microsoft bashing, but it might be their fault to a large degree, considering the "freedom to innovate" campaign and all that bullshit.